social media marketing

How To Get Legit Followers On Instagram

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I get it. You’re fed up of people that follow you then unfollow a few days later.

I first noticed this happening a year ago, on my personal account. I was taking some yoga classes at my gym and figured I’d get inspired by some of IG’s most beautiful yoga poses on the beach, so I started following some larger yoga accounts.

I woke up the next morning to 70 new followers. I thought at the time that people had just liked my recent post but 3 days later they all disappeared. I hadn’t followed them back because they didn’t interest me, so their bot told them to unfollow me.

In truth, you will never stop this from happening, but you can slow it down by not following large accounts. And that’s my first tip to getting legit followers:

1)      Understand bots and follow apps so that you can spot accounts that use them.

Bots and apps that follow accounts are often set to target followers of large accounts that are in the same niche  For example, If you are  PT, you can set a bot to follow all accounts that follow @kayla_itsines because she has 10.9m followers all wanting to be healthier and fitter. The way the bots get around the issue that they are a bot is that they are programmed to act like a human, so they will only follow a few accounts at a time so that they don’t get blocked.

Turn this around to think about who you should target to gain more followers.

  • Accounts with less than 5k followers

  • Accounts with a proportionate number of followings.  If the followings is greater than the followers, this is a legit person because they are not using an unfollow app so likely not to unfollow you.

  • Accounts that have stories up constantly. Because of the nature of IG stories, built like Snapchat to take a snapshot of your life and what you are doing, it’s likely that an account that has stories up is a legit account.  So when you click on an account, check the stories! Also the fact that your account is engaging with other’s stories helps the algorithm give you points too!

This account looks legitimate because they are following many more accounts than are following her, plus there is the circle of Instagram colours around the profile picture meaning she currently has a live story.

This account looks legitimate because they are following many more accounts than are following her, plus there is the circle of Instagram colours around the profile picture meaning she currently has a live story.

2) If you really want legit followers, then be legit yourself.

To be legit yourself, do not:

  • Use follow / unfollow apps

  • Don’t ask people to follow you on comments etc

  • Don’t use the hashtag #follow4follow

  • Don’t use a bot to autocomment on other people’s posts

3)      Play to the Instagram algorithm

If you understand the Instagram algorithm well enough, you can understand where you will be able to “gain points” with it and make sure that you don’t do things to “lose points”. Here are 6 general things that you need to be aware of to stay in Instagram’s good books.


As with all social media, posting consistently gives you points with the algorithm. Instagram wants people to stay on the platform, so you if you play to the algorithm, your account will be rewarded

The prefect profile

Your IG profile is your shop windonw and when someone comes across your account, you need to give them a reason to follow you. So you need to tell people who you are, what you do and who you want to follow you. Being an international woman of mystery doesn’t work in business I’m afraid! If you would like some more info on how to craft the perfect IG bio to attract your ideal followers, click here.


Oh this is a long subject! Here are my 5 golden rules of hashtagging.

1) Always post 30 hashtags. This is the maximum that IG allows, so use your capacity to reach as many people as you can with each hashtag.

2) Never keep using the same 30 hashtags again and again – IG considers this as spammy

3) Never use hashtags that are outside of your niche, because if you are reaching “everyone” then you will sell to no one. IG will penalise you for using tags that have nothing to do with your account or photo.

4) Don’t use banned hashtags. Sometimes a particular hashtag gets banned by Instagram and your post will only be shown to very few people. For more info on banned hashtags and where to find a list of them, take a look at this article here.

5) Don’t post your hashtags in the comments after you have posted – new research in 2018 shows that hashtags in the post are the way to go!

Be yourself

So that you can attract people with your personality. If you are trying to be someone you are not, human nature means that you will get tired of that person and it’ll show on your account.

Don’t be negative

If you do feel like being negative, tell people how you have overcome or are planning on overcoming that negative situation. No one wants to connect with a negative or sad person.

Engage with your target audience once a day

Find accounts that are in your niche and leave real, valuable comments on their posts. Not only is this great for the IG algorithm (lots of points for you), but it’ll get people interested in what you do because you are being personal.

Publish Stories

Instagram likes it when you use all of it’s features, so as well as posting once a day in your feed, commenting on your niche’s posts and liking pictures in your feed, make sure that you add stories to your profile when you can. These can be snapshots of your day so that people can understand who you are so that they get to know, like and trust you.

If you are looking for more training and help with your Instagram account, plus all aspects of growing your business online, check out the Social Media Bootcamp here.

What Is Affiliate Marketing?

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I started my journey in marketing when I was 23 and most of my jobs were in business to business marketing (B2B). During my 10 years of marketing before owning my own business, I didn’t come across affiliate marketing much, although I did understand what it was.

To start with, I noticed it happening with Amazon products. Influencers with thousands of hits on their website per month with crazy high social media following were directing people to specific products on Amazon that they recommended. If you brought that product, the blogger would then get a percentage of that sale from Amazon for recommending it.

So this, in essence is affiliate marketing. Recommending products to people so that they purchase them and you get paid a commission.

Here’s 3 reasons why an affiliate marketing business is a great idea for your first business.

1)     Low overheads.

In a physical business, you have all sorts of costs that you have to be aware of, and sometimes it can take a long time to start making any profit because your sales have to exceed those costs. These are things like overheads, inventory, hiring, staff, storage, equipment and office space.

With an affiliate marketing business, you have very low overheads because most people will have access to some kind of laptop and internet to start with so you are set! The other costs involved in an online business are tools that you may wish to use to help you set your business on automation. So things like scheduling tools or email marketing software that sends autoresponders. Depending on the tool, they can cost anything between $7 and $97 a month when you first start out. You website costs can be very minimal too, with domain names starting at around $10 for two years, and when you buy a website builder like Wordpress or Squarespace, you can get hosting for $15 a month! So a very cost-effective start up.

2)     You hate selling.

You may have realised from my description of affiliate marketing, that essentially you are a sales person when you do it. Because earning a commission is all about being in a sales type business. But this is not the case!

To recommend a product is very different from actually selling it. Essentially, if you are an affiliate for a company, they should be selling the product for you, all you have to do if drive traffic to their website using your own affiliate link. I mentioned earlier about my business to business experience in the marketing world. These days, it’s more about human to human - so people selling to people by attracting them to themselves, rather than pushing out sales messages that turn people off. For example, instead of posting “buy my product” in a social media post or Facebook group, attraction marketing or “human to human” marketing is more about imparting your own knowledge in a niche field (mine is Instagram marketing) and building up a relationship with people who want to learn more about Instagram marketing. Once they know, like and trust me, the “sale” is then made but it doesn’t feel like selling.

3)     The earning capacity.

Being an affiliate on Amazon has a very low earning capacity – with a commission of 3 to 10% per product sold, the average product being $40 to $150 each, you would have to sell an awful lot of products to make $5000 per month. This means thousands of

There’s so many affiliate marketing companies out there now though, who give 40% commission on $3000 sales. That way, you earn $1200 per sale, and you only need to make 4 sales a month to make $4800! Imagine that, owning a business where you have to make 4 sales a month by talking to people and getting them to know, like and trust you…

If you reckon affiliate marketing is for you then check out this free 5 day email video course which shows you everything you need to know to make your first affiliate sale.