How To Research Instagram Hashtags For Your Niche

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Hashtags. A dirty word for you or are they just plain boring? I get ya, I’ve been there, sitting on my sofa on my phone, wracking my brain figuring out what kinda hashtag I should put next on my post.


The secret to having a great relationship with your hashtags is definitely not trying to magically think them up as you are posting. That’s something that I will help you get out of. Not only will you be able to sit back and relax once you’ve written your fab caption, but you won’t have to worry about hashtags for 2 months, or thereabouts.


How is that possible? By spending 60 to 90 mins today researching hashtags in your niche. Once you do the research, you can separate your hashtags into sets and use an amazing app to put them together for your post.


So are you ready to forget hashtags for a bit?!

Let’s do this!

Step 1 – Instagram Search Bar

I do advise doing this on a desktop, but only because it’s more comfortable to type. Open up two programmes: Instagram on your browser and a notepad (or Word doc). On Instagram, type the hashtag symbol followed by the main thing that you do – so #yoga #businesscoach #homemadejewellery #fitnessinstructor etc. Before you press return, take a scroll down the list of hashtags and start typing some of them out onto your notebook. Try and choose ones that are relevant still to what you do – so for example if you are a Yoga instructor and teach in classrooms, don’t use the #YogaOutside hashtag (unless you then do a post of you doing Yoga outside).

My best advice when doing this is to only choose hashtags that have more than 1000 uses of it, but less than 1m.  Too few uses means there won’t be many people searching for that hashtag, but too many and you won’t be found in all that competition.

Try this with a few more keywords from your niche until you get a healthy bank of hashtags written down.

Step 2 – Find Instagram Influencers

Now find an influencer or two in your niche who has great engagement. Look at their profile and their posts so that you can see what hashtags they are using to gain traction on their account.  You may find that they aren’t using any, so just move onto the next account when that happens.  By looking at hashtags that others are using, you can see whether they work for you too.

Step 3 – Get Planoly

Planoly is an app for Android and iOs; there’s so many scheduling apps out there for Instagram posts, BUT I am recommending this one solely for the use of the hashtag sets. As you can see from the video below, you can create hashtag sets using your research above. Then when you come to post your pictures to Instagram, you can simply click what hashtag sets to add.

Et Voila, you no longer have to think about your hashtags!


At the beginning of this blog, I mentioned that you wouldn’t have to think about hashtags for 2 months. This is because it’s good to revisit your hashtag research every 8 weeks or so to make sure that you are not missing out on any up and coming hashtags that are now trendy, or that some of your hashtags haven’t been used too many times. Once they go over 1 million uses, you want to take them off your list unless you are growing your followers and engagement at a high rate.