Starting Your Online Biz

6 Lead Magnet Ideas That Will Have Your Potential Clients Clamouring To Give You Their Email

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Lead magnets, or freebies, are undoubtedly the single biggest way to engage your potential clients in your business. They create intrigue – you can give away a small amount of your knowledge for free in exchange for an email address. Once you have provided them with that information, you are then gaining the ever important know, like and trust factor before they buy from you.

What is a lead magnet?

A lead magnet is a piece of information that your potential clients want that you can give away for free in return for their email address. The idea is that once you receive their email address, they can be nurtured by your emails and a percentage of these people will convert to any number of your products or services.

But before we begin on our 6 ideas, here’s a few pointers to think about

1)     Make sure your lead magnet is solving a problem that your clients have, so they are attracted to you enough to give your email address

2)     You should understand what the lead magnet is going to bring to your client, or how they will feel or benefit from reading/using it

3)     Chose the best way to deliver that lead magnet according to what you have to offer and what medium your clients would like to receive the freebie as


So here are 6 different types of lead magnets that you could chose from

1)     PDF guide, checklist or cheat sheet

Easily created on Canva if you are not good at design work, you can create a pdf sheet to download which comes in the form of a guide, training, how to, checklist or cheat sheet. For example, my lead magnet is a PDF guide – 5 easy ways to improve your hashtag strategy on Instagram. My potential clients struggle to increase their Instagram engagement and understand how hashtags work, so I have created a free guide to enable them to understand hashtags better and do the research to enable their accounts to grow.

2)     Quiz

This is a really good tool for engaging – if you call the quiz a question that your potential clients really want to know about themselves, their business or how they are getting on with everything, then this can really drive a lot of traffic to your sales funnel.

Check out Try Interactive to get an understanding of the types of quizzes you can create – you can edit any of their templates or start from scratch.

Imagine if you are a life coach and you created a quiz about finding out what type of anxiety do you have, then you can direct people to different pieces of content after collecting their emails. At the end of the content, you can offer them a free 20 min coaching session.

3)     Video training guide or webinar

Just like the guide from point 1, if you know that your potential clients are struggling with something, you can create a free video training on that subject. But don’t give too much away as you will want to keep some of your best kept secrets for your paid-for offer. If you don’t know how to create a webinar to increase your sales, check out this free high converting webinar script here.

For example, let’s say you are a Facebook Advertising guru, you could do a 40 min free webinar on how to start Facebook Ads, but lead them to an offer for your paid for course at the end.

4)     eBook or sample of your book

An eBook is more a story than a guide, so you can use this if you are looking to create a connection between people who want to become just like you. Lots of digital nomads use this to help people in 9 to 5 jobs understand how to quit their jobs, travel the world and work online.

If you are an author, you can provide a sample of your latest book so that people can read it to see if they want to buy. Of course, this can happen on Amazon too, but if you have an e-reader version of your book, or the physical copy to buy, you can charge the same as Amazon does for your book but sell through your website so that you aren’t paying your commission.

5)     Challenge

Challenges are a very good way of driving engagement in your business and creating that all important know, like and trust factor. Usually challenges take place in a Facebook group, so the lead magnet is all about getting people to join your group to take place with the challenge. At the end of the challenge (usually 5 days, Monday to Friday), you will have a) improved something for your members, whatever the challenge may be and b) increased your email list size and c) be in a position to sell people your next upgrade.

6)     Coupon Code

This one is for those of you who have a product to sell but can be used for service-based businesses too. You can offer a voucher or coupon code for % off your products, or save $10 when you spend $40.  That way, you can gain their email address and put them on your newsletter list for future offers, product launches or just general emails, so it’s a great list builder, plus you benefit from that extra sale. You can even make the client feel really good by telling that they are one of only 100 to receive the coupon or something similar.

The goals of the lead magnet

-        Give your potential clients a quick win

-        Give them simple and easy to digest information that won’t confuse or worry them

-        Wow them into thinking that you are the person they should work with

-        Gain their email address to warm them up for future sales

-        Gain the know, like and trust factor

How to create an opt-in that converts

Your opt-in page is the most important part of the lead magnet. Although you have spent a lot of time deciding how to solve your potential client’s problems and creating a beautiful freebie for them, the way in which you sell the offer is more important, otherwise you won’t get many emails on your list.

The biggest point that I can make is don’t get Google Slapped! What’s this? Where your offer and marketing are so explicit in what your freebie is, that people just open another tab and Google what you are offering and find the info for free. You need to create intrigue and show your USP (Unique Selling Point) to help your clients understand why they should opt for your freebie.

The best opt-in pages are the simple ones! I recommend that you get the Funnel Hackers Cookbook here.

Here are some brilliant examples of optins that have made me put my email address in.

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Of course if you feel it’s time to start building the fundamentals of a long term profitable business, check out the Creation Mode course here. Dig deep into your “why”, tell yourself why you really want this for you and why you want to change your future

  • Create a life you love

  • Create a boss free life

  • Create a better future

  • Create change

How to find free images for your blog

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Stock images are expensive (and rather awful mostly!) and as a business owner, you can’t be amazing at everything! So if you are anything like me, I can produce some nice imagery for my Instagram account, but I don’t have any photography training or an SLR to do some really good shots to represent my blog posts.

In this video training, I will show you 2 ways you can find royalty free images that you can use for your social media feeds and blogs.

Firstly, I will show you how to change the search settings on Google Images to find free photos. Then I will show you an amazing website called Unsplash where photographers from around the world upload their photos for you to use for free.

Click the play button below to begin!

4 Signs You Should Fire Your Boss and Work on Your Own Terms

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I waited until I was 33 to start my own business and become my own boss, but I knew I would be an entrepreneur all the way through my 20s. So whatever doubt or fear you have had about being your own boss and quitting the 9 to 5 grind, don’t worry I’ve been through that too!

Here’s 4 reasons you should work on your own terms, and live the life you truly deserve.

1)You have a passion but you can’t use it in your current role

This is so common when you work in a hierarchy at a 9 to 5 job. Most people will be passionate about various things, be it hobbies, lifestyle choices, or even a dream of what they want to do when they get a new job. Sometimes, they see a colleague in another department doing something and they want to know more.

Some people have passions that are completely unrelated to what they are doing. Perhaps you want to be a coach or a masseuse, but you work as a contracts executive in a publishing house.  Leaving the comfort of your paycheck to completely change your career is daunting but totally do-able! I did it, and so can you.

If you want to find your passion in life, or you know what it is, quitting your day job is probably just about the most empowering thing you can do!

2)Your boss doesn’t listen to you or take in your ideas.

When you are your own boss, you can do what you want. Yes, sometimes you make mistakes, but you pick yourself up and start again and well… you’re stronger now. But a boss in a corporate office stops you from making those mistakes, but that also means that you are confined to never being able to try the ideas in the first place.

I found that I was talked over a lot in meetings when I worked in a large business. It was a male dominated world and I was very happy to say what I thought, but my thoughts didn’t count at all.  Most of my ideas weren’t taken because my colleagues were too confined to the restraints of the sector we worked in.

If you feel this way too, you’ll know it’s draining and hard work trying to impress people to produce better results, but knowing that the ideas wont be taken is just demoralising.

Working for yourself means that you can join other entrepreneurial communities and surround yourself with like-minded people who will push you on and help you develop ideas. And when you have a mentor or business adviser, it’s hard not to flourish with ideas!

3)You live paycheck to paycheck

When you are in a 9-5 job, everything is structured, and that’s great for some people. I was very happy getting out of unemployment at the age of 22 and into some form of structure where I got up at the same time every morning, got home and ate at the same time at night and did the same things at the weekend. But it also meant that I had a limited lifestyle. I couldn’t have random days off because corporates don’t allow it. You couldn’t work at different times, and sometimes you are even made to feel awful that you have a Doctor’s appointment!

It’s also hard to visualise your future, whether that be the short term where you want to go away for the weekend or on your next holiday – you might just be able to afford it but you might have to scrimp and save.

Being an entrepreneur means you are in control of your own destiny. With the right money mindset, you can manifest what you want to with your job; set the right price for your clients or product and get your marketing right and you will find that living from paycheck to paycheck is no longer necessary. You will start to realise you can afford impromptu weekends away in another country, or that you can buy that iWatch you have been eyeing up.

Put your fate in your own hands, not in someone else’s. I always like to say – if you don’t follow your dreams, you will end up working for someone who did.

4)The maximum number of weeks you can take off a year is 5 but that’s just not long enough to travel

In England, the legal minimum amount of holidays is 20 days plus bank holidays, and most corporates offer 25 with extra time offered for length of service. So this is 4 to 5 weeks annual leave per year. If you are looking to go travelling, you need a bit more time than that!  So this is why so many people don’t go travelling once they are out of university and into a job, because of the security of having a paycheck and not having enough time off.

If you work for yourself, you can decide when and where to take holidays. If you are an online entrepreneur, you can put your business on automation whilst you are away so that you can even still earn money whilst you are gone. These are things like scheduling social media posts and using autoresponders on emails. Within the first 2 weeks of setting up my business, I went away on my honeymoon and came back to 12 leads in my inbox!

So what are you waiting for… fire your boss already!

Working online is NOT a quick win, or get rich quick scheme BUT with the effort that you put in, it can happen much quicker than a traditional offline business. You don’t have to have thousands of followers on Instagram to make your first sale. Check out the exact Social Media Blueprint that I used to learn about how to start an online business.

NB the link above is an affiliate link where I will receive 40% commission on the $7 sale if you choose to purchase.